C Advertising can be used to dramatize product offers but sales promotion cannot be used for this purpose. Sylvania was using _____ in an attempt to encourage both better advertising quality and greater advertising quantity in the efforts of local resellers of its product.
Ch 19 Flashcards Quizlet
B Advertising can be used to build up a long-term image for a product while sales promotion effects can be short lived.
. In addition to supplying the advertising formats Sylvania also paid 50 percent of the cost of the advertisement. A Advertising is a sales-directed form of communication while sales promotions are endorsed as company news. Strategic promotional implementation B.
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